Facebook announced Facebook Shops, a new feature that will enable stores to sell their products via Facebook, Instagram, and WhatsApp.
As reported by Business Insider, the company of Mark Zuckerberg has been accelerating the development of the integration of third-party stores on its Facebook platform, to offer businesses another channel to market their products in these difficult times, which will compete with Amazon, Etsy, and Similar. With this new tool, companies will be able to advertise their products for sale through the company’s social networks, including Facebook, Instagram, and WhatsApp.
Facebook launches two initiatives. Facebook stores, on the one hand, which are already open, and Instagram Store, on the other, which will arrive this summer. Facebook stores allow any business to sell its products via Facebook, from a small business to a global brand. It will be possible to create an online store through a series of simple templates and tools and, in a few minutes, add the business catalog. This store has a Facebook business account associated with it.
Contact the company can be made through WhatsApp, Messenger, or Instagram Direct, to answer questions and other questions. At first, buying from the store page will only be possible, but in the future, for example, Facebook will allow buying directly from WhatsApp chat.
A new Instagram store section will appear in the navigation bar which will provide access to the products, collections, and catalogs of your favorite creators and Instagram companies.
Additionally, Facebook will release features that allow you to insert products from your store to live videos on Facebook and Instagram. These goods will be seen below the video, even though you stream live. Viewers just need to tap on to buy them. The program is part of the company’s change in strategy, primarily focused on e-commerce as an alternative means to raise sales, outside advertisements.